Archive for February, 2008
Friday, February 29th, 2008
Advertisers Say Google's Content Network Shows ImprovementClickZ News, NY - 17 hours agoGoogle also shrank the clickable area of AdSense ads to limit accidental clicks. "We continue to innovate and now offer more controls that allow advertisers …
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You might call it "resistance": 95% say they'll opt out of ISP's …Guardian, UK - 5 hours agoYou know, the […]
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Thursday, February 28th, 2008
Is Google the New Yahoo!?Motley Fool - 2 hours agoGoogle is a monster when it comes to syndicating its ads on third-party sites. AdSense revenue, which accounts for more than a third of the company's total …
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Why Won't Google Let You Talk About Your AdSense Pay?Search Newz, KY - 2 hours agoTo find out, I asked […]
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Wednesday, February 27th, 2008
Network World Fusion - Google, whose AdSense advertising-placement program was used to monetize the domains, was ordered to hold in a special account the first $1 million collected on behalf of the defendants each month. The second $1 million that Read More
Computerworld - February 21, 2008 (IDG News Service) Digital video […]
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Wednesday, February 27th, 2008
ClickZ - UPDATE: In its continuing quest to become a dominant player in the online advertising industry, Microsoft believes the best way to catch up with Google is to join forces with Yahoo. Former Yahoo CEO Terry Semel has also left his post as Board Chairman Read More
Motley Fool - Google, […]
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Wednesday, February 27th, 2008
PR Newswire - rate, and we are excited to be partnering with a company that we feel is leading the industry with the most advanced means of targeting and monetization,” said Battery’s Patel, who spent a number of years in product management for Google’s AdSense as Read More
BusinessWeek […]
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Tuesday, February 26th, 2008
Video Advertising And Monetizing OnlineMediapost.com, NY - 9 hours agoInstead of serving a customizable ad unit with text ads targeted towards their sites' content, Google's AdSense partners can choose to serve a customizable …McAndrews Presses Case for 'Microhoo!' Adweekall 3 news articles
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Google AdSense for Video launchesPC Advisor, UK - Feb 22, 2008Google has encouraged 20 companies to […]
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Tuesday, February 26th, 2008
Buffalo News - Google AdSense launches, letting outside Web sites make money by plugging in targeted text ads by Google. October 2003: Yahoo announces plans to buy Overture, giving it a system for selling search ads similar to Google’s AdWords. February 2004: Yahoo Read More
Motley Fool - Whether it’s a matter […]
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Tuesday, February 26th, 2008
Wall Street Journal - Rowse says he makes the most off traditional display advertising, where advertisers pay a fee to appear, but he also has used affiliate ads and Google AdSense. Mr. Rowse says publishers should experiment with several types of advertising and use an Read More
MarketingVOX - Google is planning […]
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Monday, February 25th, 2008
Earthtimes - By using PubMatic’s ad layout optimization capability to find optimal color schemes for text ads from Google AdSense, WLTC increased its revenue by 30 percent. Read More
InternetNews.com - The number of aggregate paid clicks, which includes clicks on ads on Google’s sites and the sites of its AdSense affiliates, increased nine percent […]
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Monday, February 25th, 2008
Click fraud on the rise?E-consultancy, UK - 8 hours agoThe average click fraud rate of CPC ads that are displayed on content networks such as Google AdSense was 28.3% in Q4 2007, up from 19.2% in the same …
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YuMe and Google to Serve InVideo Overlay AdsFOXBusiness - Feb 21, 2008Google's AdSense for video beta program […]
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